What Is Search Marketing?
How Google Works For You
Search Engine Marketing is the process of promoting your website by increasing its visibility on search engine results pages. Search Engine Marketing (SEM) may at times include some form of Search Engine Optimization (SEO) in the process, however search ads are paid by the advertiser. Content through paid listings, also called PPC (Pay- per- click) is the preferred internet model used to direct traffic to the advertiser’s website, where the advertisers pay only when their ad is clicked.
Below is an explanation from the world’s leading search engine Google on how Google Search works.